Book Review “7-Figure Formula” by Justin Michael

How to Attract Dream Clients Towards 7 Figures

Justin Michael is the modern Q from the James Bond movies, and his books are the Aston Martins of the day. Volume four of his JMM™ series called 7-Figure Formula is both stirred and shaken to take the readers onto a transformational flight through magic walls towards mastering limitless client acquisition of modern solopreneurship.

Having conducted 20,000 hours of cold calls and sent more than 5 million emails to finetune his method, he revolutionised the opening part of sales conversations, the main challenge of most sellers. The underlying JMM™ has been proven over the last few years by coaching over 1,000 sales reps and advising more than 200 tech companies.

Justin is no doubt a sales expert who has the magic key to open as the new close. While he conducts these activities for his daily work with coaching clients — he is now a sales coach. Not a surprise that the fourth book of this series doesn’t touch sales professionals anymore but instead fellow coaches and consultants who don’t have the boundaries of corporate sales reps or their tech tools available towards reaching the promised 7 figures.

Instead this playbook helps them to beyond closing clients to become the go-to-authority in their niche from…