Book Review “Attraction Selling” by Justin Michael

How to multiply sales results with music, sleep and the law of attraction

“When you shift your identity to that of a top sales performer, your values and vision are now aligned.” Strong statement in the most unusual sales book I ever read.

Justin Michael ‘s Attraction Selling is the mindset book that every sales professional should read before anything about strategies or tactics. In my view the readiness to absorb any sales methodology or practical book increases massively with the foundation of this book, following the law of attraction in the context of sales.

Written as the third book in the Justin Michael Method series, the author provides much more than just a sales book. Crossing the lines of personal development towards psychology, he added music, sleep and nutrition into the world of sales success. Topics which the traditional seller would rather see as “woo woo” — but it was Justin to live and breathe his teaching to be successful.

Having conducted 20,000 hours of cold calls and sent more than 5 million emails to finetune his method, he revolutionised the opening part of sales conversations, the main challenge of most sellers. The underlying JMM™ has been proven over the last few years by coaching over 1,000 sales reps and…