Book Review: “Business From The Heart” by Andrew Hoggard

Collection of anecdotes as guiding principles for both life and business

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Q&A with Andrew Hoggard (July 2018)

1. What was the deciding moment to write this book?

I wanted to share my personal journey and present the concepts in a story like fashion. I realised I had many things I wanted to share and in fact give away to willing readers in the writing of the book. The latter part of my career has been very much about wanting to share concepts that are life changing and transformational in both personal and business lives. These thoughts prompted me to write the book.

2. How long did it take from concept to launch?

The book represents a period of several years of notes from business events to life experiences. However the solid hard work and focus took me just under six months of focus and in particular working closely with my editor who asked me questions tirelessly to bring out the best offering we could.

3. How did you perform the research to create the practical content?

Much of the content comes from years of working with teams from a position working in a warehouse to sitting on the board of a Fortune 500 company. Some aspects were open to a little researching and cross referencing with articles particularly on the section related to reduced time on devices. The rest of the book is my life, my experience and some of the stories along the way. It’s research in motion in a way!

4. What was the biggest challenge along the process (and how did you overcome it)?

Getting a sense of flow was difficult because I had the basic ideas. However when I was able to see a beginning, a middle and an end the flow came a lot easier for me.

5. What was your own reflection along the journey?

I thought a lot about what really matters to me and I kept coming back to my family, my friends and the memories we create. As I wrote and went through a lot of the experiences it caused me to not only read but ‘live’ my own story. It’s like a good self-induced period of reflection.

6. What is the outcome in having this book available?

I hope that readers will be able to draw thoughts and concepts from reading the book that will add to their personal and business lives and create signpost that may change their direction along the way. My belief is that education alone doesn’t change our behaviour, so the hope is that through readers reflection some of this will touch the heart where changes take place for a better tomorrow.

7. What would you advise others about writing their book?

Get connected with people who are in the business of publishing and have experience. Have a good editor and artist for cover work and illustrations who won’t try to change the content but more question your content and the flow. Those things truly helped me and added to my book.

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Written by

Social Selling advocate at Hootsuite, strategic networker, book reviewer and leadership mentor. Writing here, on LinkedIn and on

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