Book Review “From Ignored to Adored” by Shani Taylor
How can you build meaningful connections which are not egocentric? Shani Taylor’s book “From Ignored to Adored” helps to ignite true connections and improve communication to attract the right prospective clients without being salesy. This personal development book covers more than just the networking aspect; it rather attempts to turn future customers into soul-mate clients.
Growing up without a biological father and raising her own son as single mum, Shani knows how to fight in life while longing for true connection to those she can trust. She got rewarded for her life challenges with the gift of reading human behaviour in a deeper way than most of us which in return helps her to communicate in a more connected way than others. Shani’s mission is to directly serve one million people in her mentoring programs teaching human connection and business growth, delivered worldwide out of Sydney.
The story flow spans across two parts: clarity and connection. The first part lays the foundation to eliminate our natural way of being I-centric towards a desire of building deep connections. Addressing mainly small business owners and leaders who lost their passion for their business, the book represents a suitable groundwork for falling in love again with their business. The third chapter covers art and science of mastering the message by applying her TRUST framework which is based on the five steps Target audience, Reach, Yo u, Solution, and T ransformation. The remaining chapters cover the journey towards soul-mate clients up to relationships that relate.
Reading Shani’s book is a pleasure because so many sentences jump into the eyes as an eye-catcher. One example quote that resonates well with me is: “You need to stop speaking AT people and start speaking WITH them” shows the purpose behind conversations to make them matter. Another more casual quote is “When you assume, you make an ass out of u and me “ shows the need for validation. Another insightful quote is “Your message is found in your mess, but don’t make your mess your message.”
“From Ignored to Adored” is highly adaptable for the reader’s practice. Instead of being too theoretical like many other…