Book Review “Future Proof Sales Strategy” by Steven Norman

How sales leaders transform their teams in the age of the informed buyer

Within the huge range of sales book written in recent years, “Future Proof Sales Strategy” from Australian author Steven Norman takes a special place as it well describes how to tackle selling in the age of the informed buyer with their expectation on customer experience. In addition to those changes in B2B sales, it provides a useful framework for sales leaders to transform their sales team towards future proof capabilities to win with sustainability in mind.

Steven Norman has been working in various sales leadership roles from agile startup companies to general management roles in the corporate IT world across Asia Pacific. Applying his experience and ongoing learning especially to sales leaders, he created his own consultancy Growth Acumen implementing future proof sales strategies. He is also a member of Sales Mastermind Australasia, a group of highly regarded thought leaders in the world of sales and leadership. This book is the best way to understand his coaching methods.

This book consists of two parts after a longer introduction into the topic. Part one is all about grappling with the changes of today’s sales landscape from vendor based to customer focused selling. He…