Book Review “Justin Michael Method 2.0”

How to take outbound sales to the next dimension

Inbound doesn’t bring the leads required by enterprise sales organisations and outbound is broken. Sellers with an “either this or that” started to ignore the phone and rejected disruptive methods. Time for a new approach.

This book Justin Michael Method 2.0 forms the second part of the new way of top funnel selling which combines a neuroscience-backed approach, mindset development and selling applications using modern tools like ChatGPT and generative AI.

The underlying JMM™ has been proven over the last few years by coaching over 1,000 sales reps and advising more than 200 tech companies. The result from the codification has been split into two volumes with Sales Superpowers as the first book published in October 2023.

Who is Justin Michael to codify a new operating system which many professionals see on the same level as known sales methods from SPIN Selling to The Challenger Sale? The former sales executive of Salesforce and LinkedIn developed his own method and became the role model described in Tony J Hughes’s book COMBO Prospecting. While prospecting for an ambitious project, an AI model of Justin’s brain has been created for further learning.