Book Review “Justin Michael Method 2.0”

How to take outbound sales to the next dimension

Gunnar Habitz

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Inbound doesn’t bring the leads required by enterprise sales organisations and outbound is broken. Sellers with an “either this or that” started to ignore the phone and rejected disruptive methods. Time for a new approach.

This book Justin Michael Method 2.0 forms the second part of the new way of top funnel selling which combines a neuroscience-backed approach, mindset development and selling applications using modern tools like ChatGPT and generative AI.

The underlying JMM™ has been proven over the last few years by coaching over 1,000 sales reps and advising more than 200 tech companies. The result from the codification has been split into two volumes with Sales Superpowers as the first book published in October 2023.

Who is Justin Michael to codify a new operating system which many professionals see on the same level as known sales methods from SPIN Selling to The Challenger Sale? The former sales executive of Salesforce and LinkedIn developed his own method and became the role model described in Tony J Hughes’s book COMBO Prospecting. While prospecting for an ambitious project, an AI model of Justin’s brain has been created for further learning.

From there Justin conducted 20,000 hours of cold calls and sent more than 5 million emails to finetune his method to revolutionise the opening part of sales conversations. Earlier he introduced the concept of the Technology Quotient (TQ) in addition to IQ and EQ in Tech-Powered Sales, also co-authored with Tony J Hughes, which predicted the advent of ChatGPT three years in advance.

This second book takes the fundament from Sales Superpowers around opening into an advanced system to drive explosive pipeline growth. The seven chapters cover advanced insights and questioning everything along the journey of prospective clients. In the Closing chapter perception meets reality.

I resonate very much with the middle chapter “Find Your AI Superpower” as it encourages the reader to involve themselves deeply into the technical possibilities thanks to AI. The journey adds more magic resulting into the statement that we can’t have excuses not to rewriter our future. There we see it, our…

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Gunnar Habitz

Content Creator for Social Selling & LinkedIn, author of "Connect & Act", Leadership Mentor and Board Director. Writing here and on www.gunnarhabitz.com.au