Book Review “Listen Innovate Grow” by Michael Haynes & Garreth Chandler

How to develop and implement a winning B2B strategy

How to start a new business and grow it further towards sustainable success? There a plenty of resources available online and offline for small and medium-sized enterprises and startups, but it is not easy to find a comprehensive companion with practical relevance. The Australia-based authors Michael Haynes and Garreth Chandler joined forces for their oeuvre “Listen Innovate Grow” to create this guidebook full of untapped opportunities on the journey for companies in these modern categories.

Michael Haynes consults on the B2B side for more than two decades in various countries including Australia, Brazil and Canada, declaring both Toronto and Sydney as his home. While creating successful growth strategies for customer-centric organisations, he also collected practical experience in accompanying companies on that journey in various industries. His writing partner Garreth Chandler contributed with his first-hand experience of creating successful companies himself as well as consulting others across Asia Pacific and the US. The reflection of those compounding experiences is visible throughout the book.

As the title suggests, the book spans over three distinctive sections. It all starts with…