Book Review “Listen Innovate Grow” by Michael Haynes & Garreth Chandler

How to develop and implement a winning B2B strategy

Q&A with Michael Haynes

1. What was the deciding moment to write this book?

2. How long did it take from concept to launch?

3. How did you perform the research to create the practical content?

4. What was the biggest challenge along the process (and how did you overcome it)?

5. What was your own reflection along the journey?

6. What is the outcome in having this book available?

7. What would you advise others about writing their book?

Social Selling advocate at Hootsuite, strategic networker, book reviewer and leadership mentor. Writing here, on LinkedIn and on

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