Book Review of “Swap” by Therese Tarlinton

How to find the right partnerships for your business

How can you enhance your marketing efforts in an intelligent way without the typical costs of a large campaign? The key to achieve exactly that is building winning partnerships. What already works for large organisations can also work for small business owners.

Therese Tarlinton delivers the blueprint in her book, “Swap — Marketing Without Money”. While the word swap might remind us on earlier days in mankind when goods and services were swapped, it is an insightful approach to find what two sides can bring to a table for a mutual outcome for both and the end customer buying the increased value.

Within the marketing and sales books written for a post-pandemic world, this book stands out with its focus on partnerships to give entrepreneurs and smaller companies a proven method to increase activities leading to the desired results.

The Sydney based author utilises her two decades experience in marketing and branding with well-known household brands such as Jeep or Benetton to create her own methodology in finding potential partners up to leverage collaborations at scale.

The disruptive times after the pandemic seem to be right to finally bring that concept to a wider audience from a…