Book Review “Tech-Powered Sales” by Justin Michael and Tony J Hughes

How to gain sales superpowers?

Can you imagine you open a book from 2021 which already talks about OpenAI’s language model turning into ChatGPT and so many more tools before the mass-adoption of AI started? “Tech-Powered Sales” is a ground-breaking, high speed sales book to bring tech-savvy sales professionals years ahead of those who don’t develop a strong TQ.

This “Technology Quotient” in addition to IQ and EQ is the game changer and core principle of this book, the “meta-skill that unlocks sales excellence.” In the age of automation and AI it is critical for sellers — especially when uncovering, opening and qualifying opportunities — to use the most updated toolset in a well-equipped tech arsenal including social engagement platforms, intent data, parallel assisted dialers, front site chatbots, content automation, crowdsource intelligence and more.

This book is the second cooperation of the American award-winning record-setting sales achiever Justin Michael together with the Australian best-selling author and sales expert, Tony J. Hughes. They paired their long-standing experience in the sales profession with broadly performed tests across industries to observe behaviour trends and technology developments. Both consult global brands on the practical application of future oriented sales methodologies. Justin has been the main case study in Tony’s book “COMBO Prospecting” and narrated the remarkable audiobook version of “Tech-Powered Sales”.

Fasten your seat belts to get started with this go-to handbook! It starts with settings the scene in developing superpowers as a salesperson to drive strategies at scale by leveraging the full power of technology in the age of machine automation. The book marries old-school values and new-school techniques with intent and integrity. The reader recognises quickly that the best sellers are those who become intuitively proficient in using the latest tech stack.

The page-turning chapters run from designing, automating, working and powering the systems to becoming more relevant to prospective customers by navigating buying committees with the power of intelligence and relevant triggers to achieve sustainable sales success. The last chapter, “A Day in the…