Book Review “Tech-Powered Sales” by Justin Michael and Tony J Hughes

How to gain sales superpowers?

Can you imagine you open a book from 2021 which already talks about OpenAI’s language model turning into ChatGPT and so many more tools before the mass-adoption of AI started? “Tech-Powered Sales” is a ground-breaking, high speed sales book to bring tech-savvy sales professionals years ahead of those who don’t develop a strong TQ.

This “Technology Quotient” in addition to IQ and EQ is the game changer and core principle of this book, the “meta-skill that unlocks sales excellence.” In the age of automation and AI it is critical for sellers — especially when uncovering, opening and qualifying opportunities — to use the most updated toolset in a well-equipped tech arsenal including social engagement platforms, intent data, parallel assisted dialers, front site chatbots, content automation, crowdsource intelligence and more.

This book is the second cooperation of the American award-winning record-setting sales achiever Justin Michael together with the Australian best-selling author and sales expert, Tony J. Hughes. They paired their long-standing experience in the sales profession with broadly performed tests across industries to observe behaviour trends and technology developments. Both consult global brands on the practical…