Book Review of “The Frame” by Justin Michael and Jonny Staker

How to Discover the Hidden Psychology to Drive Human Behaviour

Have you ever observed the moment when a person enters a room and everyone is observing with an unrequested attention what will happen next? Many would say the entering person has charisma. But there is more as the room decides before thought, even before words are spoken.

That is what Justin Michael and Jonny Staker call The Frame. Their book uncovers the unspoken laws of power, status and influence as an approach to discover the hidden psychology to drive human behaviour.

Can we learn that from reading this book? Who are those authors to talk about that?

Two experts who learnt getting up again

I read and reviewed earlier books from Justin Michael — an internationally renowned outbound sales expert and bestselling author of ten books sharing his deep experience of creating own methodologies up to rewriting the law of attraction. For this book he joined forces and shared experienced with entrepreneur, investor and executive advisor Jonny Staker bringing two decades of founding, scaling and selling companies reshaping how his client position, acquire and drive billions of dollars.