Book Review “Sales Superpowers” by Justin Michael

How to create a new sales operating system

The Justin Michael Method (JMM™) as a new operating system for top funnel selling combines a neuroscience-backed approach, mindset development and selling applications using modern tools like ChatGPT and generative AI.

The underlying JMM™ has been proven over the last few years by coaching over 1,000 sales reps and advising more than 200 tech companies. The result from the codification has been split into two volumes with Sales Superpowers as the first book published in October 2023.

This book tells the story of an ordinary sales rep who started in the tech sales sector at the age of 21 climbing slowly towards Salesforce and LinkedIn where he developed his own method and became the role model described in Tony J. Hughes’s book COMBO Prospecting. While prospecting for an ambitious project, an AI model of Justin’s brain has been created for further learning.

From there Justin conducted 20,000 hours of cold calls and sent more than 5 million emails to finetune his method to revolutionise the opening part of sales conversations. Earlier he introduced the concept of the Technology Quotient (TQ) in addition to IQ and EQ in Tech-Powered Sales, also co-authored with Tony J Hughes, which predicted the advent of ChatGPT three years in advance.

Sales Superpowers describes the death and rebirth of outbound selling across four parts. He starts with describing the genesis of his method before illustrating it in part two in the middle of being (identity), doing (prospecting) and thinking (mindset). From coaching and growing in part three the strategy and tactics form the practical part of the JMM™ in part four.

Here Justin reveals his experience with cold email copywriting, sequence mastery and Social Selling via chat using the 4th frame approach based on conversational “chat and grow rich” with empathy and casual content. This part represents the practical approach of the book sales reps can put into action right away — not just those in corporate roles, also small business professionals and solopreneurs.

This book includes many useful quotes in a “wakeup call” quality which can stand by themselves even outside of the context. Here…