Book Review “Smart Social Media” by Luan Wise

How to grow your business using social media in a smart, strategic way

So many professionals are scrolling through miles of irrelevant content — smart service providers should rather turn that obsession around and learn how to complement their regular and digital marketing activities with the power of social media across channels.

Smart Social Media is the latest book from UK based author Luan Wise which has just been published in September 2024 within the series of “smart” titled books by British publisher Bloomsbury Business. Compared to books about individual platforms or covering theoretical aspects, hers is based on the insights from years of hands-on consultancy work for her clients.

Luan Wise is a well-recognised social media marketer, author, trainer, fellow of the Chartered Institute of Marketing, and also a TEDx speaker. I follow her website and online events for a couple of years since working professionally in the social media field. Her content became a reference at Hootsuite and a global guiding light far beyond the UK. Two out of her four books like last year’s Planning for Success received a National Indie Excellence Award.

The journey towards growing business with social media marketing spans over eight chapters. Following the…