Book Review “The Accidental Solopreneur” by Dennis Geelen

How to increase your luck surface area

Gunnar Habitz

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What do we want in life? Climb the corporate ladder up to a desirable VP position with all the status symbols others a dying for? Or find more balance in life towards well-spent time with family and friends getting enough instead of too much?

“The Accidental Solopreneur” from Canadian book author Dennis Geelen is a business book dressed as a parable to show a possible way for many of us who got stuck in their career. A blueprint to realise the change our inner self is striving for despite or due to the obstacles and challenges the almighty creator gave to each of us.

Dennis worked his corporate career for two decades until an unexpected layoff suddenly stopped this only life he knew until then. Determined that there was something else than the same of the same at another place, he became a consultant and solopreneur — a word he might not have known at that deciding moment. Being asked how he made that transition, he decided to create this fictive book in addition to this earlier published business books and online courses.

The book tells the story of Alex, a Senior Manager in a fictive software company who got tasked to build a partnership with another company which would help him towards his long desired VP of Innovation title. He neglected his family as the main carer and found himself misaligned between either work or family. Reading this fictive while realistic story reminded me at my increased responsibilities turning into an international sales manager jetting 90 days per year through Europe. Each of the eight chapters ends with reflective questions to check in with the reader, not to mention the cliff hangers to read on!

Without revealing what happens towards the end, the book describes the journey from an overworked employee to the disruptive journey of becoming and entrepreneur. This way Dennis managed eloquently to take this own learning into a more universal and highly relatable approach than just telling his experience.

A couple his quotes stand out while reading. From the business oriented back of the book I have chosen the sentences “Never assume you know your customers’ challenges and why they decide to buy a product or…

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Gunnar Habitz

Content Creator for Social Selling & LinkedIn, author of "Connect & Act", Leadership Mentor and Board Director. Writing here and on www.gunnarhabitz.com.au