Book Review “Win Sales Now” by Daniel Tolson

Without Sales, Business Fails

“Win Sales Now” is a practical sales book with 21 simple steps to win more sales faster and easier than most readers ever thought possible. A bold promise for such a short book of just 106 pages. You won’t find the book in the stores, instead he hands them out in his seminars or at networking events for free. You can also order it online on his website as a lead magnet.

Daniel Tolson is one of Australia’s well-known sales coaches who grew up with the art of selling from his family business and later studied from Brian Tracy, one of the world’s most recognised sales gurus. As a former Australian Champion wakeboarder, he knows how to beat the competition and later helped thousands of business professionals as consultant in several countries. Beyond training companies and individuals in the sales profession, he is also a master in emotional and social intelligence as well as the psychology of success. Despite those credentials and delivering many learning programs, I am impressed by his humble attitude and appreciate welcoming him as a student in my meetup groups in Sydney.

The story flow of this book starts with identifying customer problems and ends with closing the sale, this is not a surprise. The chapters in between talk about differentiation, customer obsession…