Promote Your Newsletter on LinkedIn

Create successful nurturing campaigns for your network

Did you know that only 3% of people are ready to buy anything? According to the Chet Holmes Buyer Pyramid 30% of them know they will surely not buy which leaves 67% of those who are just not ready.

Nurturing them is the right way with regular, non-salesy communication. And the best method to achieve that is using an email newsletter.

Of course, that can be tricky as there are endless ways to nurture people between being too pushy or too late. Balancing content creation with running your business can leave you with little energy to inform regularly. And without a clear strategy, your newsletter won’t gain new subscribers and doesn’t convert your network.

Together with European marketing expert Adriana Tica I ran my latest LinkedIn Power Lab webinar titled “How to use LinkedIn to Promote Your Newsletter” — already episode 39 since I started the series in early 2020.

Here are my thoughts from the webinar preparation and delivery.

Part 1: Renaissance

Did you also recognise that recently created newsletters can be quite powerful? Many solopreneurs rediscovered this medium which many companies already gave up producing.